Words that Work
Custom Content for Marketing That Nails It
There are over 470,000 words in the English language. You need just the right ones in just the right combination to move someone from prospect to patron.​
At Fackler Writing Services, we make sure your message is heard. Whether we provide them or polish them, we put words to work for you.
You're more to us than a "gig"​... we consider ourselves the newest member of your team. So we customize our processes to suit your method and secure your success.
Services
Websites
Original Copy, Refresh, or Critiques
Concise Written Copy Reflecting Your Brand
Website content
Blog posts
Social media content
Cross-channel content planning
Email campaigns
Video scripts
Brochures, direct mail
Research target audience, relevant keywords/tags, SEO
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Written Critique & Recommendations
Structure: homepage, additional top-level pages, subpages, landing & hidden pages, whether to create additional sites
Content: what to include & where, what not to include, copywriting tips, images
SEO: keywords & tips to attract search engine traffic
Linking: linking to any additional sites, blogs, social media, etc.
Blog Posts & Articles
Guest Posts or Ghost Writing
Preparation & research
Extensive industry and topic research
Short- or long-form posts
Length per your requirements
Detailed series outline for pre-approval
Engaging headlines
Copy reflecting issues of concern to target audience
Balanced use of industry terminology to establish credibility yet maintain readability
High definition public domain images, or your custom images
Social Media
Content with or without Management
​Written & Visual Content Reflecting Your Brand
Custom strategy and planning, targeted to reach and engage desired audience
Brand development and theming
Social media written and curated content
Strategic keywords and hashtags
High-definition stock photos or custom photos you provide
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Strategy, Management, & Analysis
Posting content at AI-optimized days and times
Replying to comments
Engaging in target audience posts
Connecting with prospects
Account/reputation monitoring
Sponsored post content
Monthly performance reports
Monthly strategy meetings
Quarterly strategy review with performance analytics
Campaign briefs reflecting goals, topics, takeaways, and calls to action
Supported platforms: Facebook, Instagram, LinkedIn, Twitter, Google+
Email Campaigns
Reach Your Customers
Optimized subject lines
Optimized length body copy
Eye-catching images
Clear call-to-action
Recommendations for management best practices
Contact list scrubbing
We're so confident you'll love our services that we provide a 100% money back guarantee on all of our products.
Meet Your New Team
Jeannette Fackler
Founder, Lead Marketing Content Creator
I've been a professional reader and writer since the second grade. That's over thirty years of working with the printed word (impressive, I know).
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I spent seventeen years in telecommunications: 6 as post-sales account rep and 11 as pre-sales engineer.
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What does all that experience get you?
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You get a writer. A storyteller. A tech-speak translator.
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Someone who understands business and sales, customers and marketing. Someone who knows the power of the printed word, and how to harness it for good (not for evil).
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You get me. I've been a teen pregnancy statistic. I've been a welfare recipient. I've been a whisper away from homelessness.
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But then I became a college graduate, a communications consultant, a sales engineer. I became a wife, and an adoptive mother.
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The moral of this story? I know how to adapt, how to work hard, and how to excel. These are my true gifts, and as your newest team member, they're at your service.